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Lamb
- Pasture raised
- No added hormones
- Goldfields, Victoria
- Gold medal 2026
- Pasture raised
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The regionTap
Lamb country since the 1880s
Central Victoria's Goldfields was gold rush country from 1835 to 1900. Today it is some of the richest, most fertile pasture in Australia, and it has produced prime lamb since the 1880s.
The producersTap
A select group of prime lamb farmers
Sovereign is supplied by a select group of professional prime lamb producers working with the Australian Lamb Company in Colac. Each lamb is hand selected at every stage of the chain to meet the brand's specification, then vacuum sealed straight after cutting.
What goes inTap
Pasture, clean water and air
Pure lamb genetics and a natural feeding regime of lush pasture, clean water and clean air. No hormone growth promotants, sustainable farming systems. Nothing added to the meat.
The awardTap
Gold medal, Royal Queensland 2026
Sovereign took gold in the Restaurant Trade Branded Lamb class at the 2026 Royal Queensland Branded Beef and Lamb Awards, judged in Brisbane on 1 May. It first won gold for branded lamb there in 2010. MSA graded, HACCP and export certified, animal welfare audited.
Mild, tender, pasture fed
"The pure lamb genetics of Sovereign Lamb and the natural feeding regime of lush pastures, clean water and air give the lamb a tender texture and a mild flavour."
Sovereign Lamb · Australian Lamb Company, VIC