Scan
the
pack.
Meet your
farmer.
Every product we sell carries a code. Point your phone at it and the person who raised it tells you how. No app, no login, no "Product of Australia".
Real code. Scan it from another phone.
Beef
Grazing
Boys
Tallow
on the packs
"Product of Australia" covers 87,000 farms. The code covers one.
The label on a supermarket pack meets the legal minimum: a country and a percentage. The code on ours opens the farm, the family, what the animals ate and the nutrition figures, as the farmer declared them and as we reviewed them. It fits on a sticker.
Open the scotch fillet pageTwo seconds. Any phone made in the last eight years reads it from the camera app.
Name, farm, region, breed, feed, processor and how far away. Ben Drynan at Esk is the fourth generation on the one block since 1936.
What the farmer declares is checked against their own records before it goes on the page.
Every pack has
a farmer on it.
Beef from Esk and Thangool, eggs from the Darling Downs, tallow, bread. Free delivery, Brisbane Monday and Friday, Gold Coast Monday. Or Eagle Farm, Sunday from 6am, by the cut.