Know Your Farmer

Scan the pack. Meet your farmer.

Scroll. This is what happens when you do.

A pack with a Know Your Farmer code
The farmer's page on a phone
01
The pack.

Every product we sell carries a code. Camera on it. Two seconds, no app.

02
The page opens.

The farm, the family, the breed, what the animals ate, who processed it and how far away. Every line reviewed against the farmer's records.

03
The farmer.

Ben Drynan. Fourth generation on the one block at Esk since 1936. His name is on the page because his beef is in the pack.

Open Ben's page
04
The paddock.

This is where it was standing. "Product of Australia" covers 87,000 farms. The code covers this one.

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Know Your Farmer code for Esk Beef

This one is real. Scan it.

Why the code exists

The label tells you the country. The code tells you the paddock.

The label on a supermarket pack meets the legal minimum: a country and a percentage. The code on ours opens the farm, the family, what the animals ate and the nutrition figures, as the farmer declared them and as we reviewed them. It fits on a sticker.

Burnham
Grazing
Thangool, QLD. Certified organic and biodynamic. Dan and Emma-Jane Burnham.
Meet the farmer
Big Boys
Darling Downs, QLD. Jumbo organic eggs.
Meet the farmer
Southern
Tallow
Melbourne, VIC. Hand rendered 100% grass fed beef tallow.
Meet the farmer
Nothing in the box is anonymous

Every pack has a farmer on it.

Beef from Esk and Thangool, eggs from the Darling Downs, tallow, bread. Free delivery, Brisbane Monday and Friday, Gold Coast Monday. Or Eagle Farm, Sunday from 6am, by the cut.

Shop the boxesI'm a farmer