Know Your Farmer
Scan the pack.
Scan the pack.
Meet your farmer.
Every product we sell carries a code. Point your phone at it and the person who raised it tells you how.
Esk Beef ·Burnham Grazing ·Big Boys ·Southern Tallow ·Austin Baking Co ·Scan the pack ·
Esk Beef ·Burnham Grazing ·Big Boys ·Southern Tallow ·Austin Baking Co ·Scan the pack ·
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scan. The camera app you already have.
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apps to download. Zero logins.
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the year the Drynans started on the block Esk Beef still runs.
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farms "Product of Australia" could mean. The code means one.
The code on every pack
Every pack has a farmer on it.
01
Camera on the code. Two seconds.
Any phone made in the last eight years reads it straight from the camera app.
02
The farmer's page opens.
Name, farm, region, breed, feed, processor and how far away. Ben Drynan at Esk is the fourth generation on the one block. That is on the page.
03
Every line was reviewed.
What the farmer declares is checked against their own records before it goes on the page.
The farmers on the packs
Scan any pack. Land here.
Nothing in the box is anonymous ·Free delivery Brisbane Monday and Friday ·Gold Coast Monday ·Eagle Farm Sunday 6am ·
Nothing in the box is anonymous ·Free delivery Brisbane Monday and Friday ·Gold Coast Monday ·Eagle Farm Sunday 6am ·
The label tells you the country. The code tells you the paddock.
The label on a supermarket pack meets the legal minimum: a country and a percentage. The code on ours opens the farm, the family, what the animals ate and the nutrition figures, as the farmer declared them and as we reviewed them. That is the whole difference, and it fits on a sticker.
Scan one now
