Every pack has a farmer on it.
Point your phone camera at the code on any Know Your Farmer product. The farmer's own page opens: who they are, where the farm is, what the animals ate, who checked it. No app, no login.
Scan this one
Two seconds. Any phone made in the last eight years reads it from the camera app.
Name, farm, region, breed, feed, processor and how far away. Ben Drynan at Esk Beef is the fourth generation on the one block since 1936. That is on the page.
What the farmer declares is checked against their own records before it goes on the page.
"Product of Australia"
Covers 87,000 farms. A country and a percentage, and that is the legal minimum. Nothing about who, where or how.
MADE IN AUSTRALIA FROM 100% AUSTRALIAN INGREDIENTSOne farm. One family. Named.
The farm, the family, what the animals ate, who processed it and the nutrition figures, as the farmer declared them and as we reviewed them. It fits on a sticker.
OPEN ESK BEEF'S PAGE →Scan any pack from any of them and you land here.
Buying by the cut? Just turn up.
Eagle Farm, Sunday, 6am to 12pm. Priced per kilo, no pre-order. Every pack on the table carries the same code.